Wednesday, May 16, 2012
Trader Joe’s speciality grocery store scheduled to open Friday, June 29
Trader Joe’s speciality grocery store will open Friday, June 29 at the Lexington store at 2326 Nicholasville Road.
There will be a grocery store and a separate wine shop adjacent to one another. The grocery store is approximately 12,000 square feet and the wine shop is around 3,000 square feet.
Many area residents after the store opens can expect to receive a copy of the Trader Joe’s “Fearless Flyer” in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe’s products. It’s been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe’s products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.
Trader Joe’s carries an array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100 percent juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs.
Trader’s Joe’s items are priced lower by offering more than 1,000 items under the store’s private label, which includes Trader Darwin’s vitamins, Trader José’s salsas, Trader Giotto’s marinara sauces, in addition to specially purchased items.
Trader Joe’s introduces approximately a dozen new items every week. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.
From Trader Joe’s