A Boat Load: Kentucky-based Long John Silver’s sells a ton of fish, hush puppies during Lent

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Long John Silver’s, America’s Favorite Seafood restaurant, expects to be a big fish when it comes to seafood sales during Lent. From March 1 to April 16, Long John Silver’s expects to sell more than 30 million pieces of seafood.

That’s enough to feed the population of Florida and have left overs for everyone in New York City. Many customers enjoy their fish lightly fried to golden perfection with tartar sauce. In fact, the company will serve enough tartar sauce during the 40 days of Lent to fill 50 hot tubs.

And while the hot and crispy natural-cut fries are the most popular side, Long John Silver’s served nearly half a million hush puppies on Ash Wednesday alone, enough to give two to every person at the Indianapolis 500.

“Families love letting Long John Silver’s take care of dinner during this time of year,” said Katie Rooprai, Vice President of Marketing. “We are happy to do the cooking so families can spend more time together while eating quality seafood at a great value.”

Long John Silver’s has reintroduced its popular Fish You Were Here sweepstakes, this time with a fun “fish face” twist. The promotion runs through the Lenten season, a time when the company historically has seen up to a 75 percent increase in sales on Ash Wednesday alone. To enter the sweepstakes customers simply take a selfie making a fish face and upload it to LJSelfie.com.

Participants are encouraged to use any Long John Silver’s restaurant as a backdrop or Long John Silver’s products as props. The grand prize is a week-long trip for a family of four to three Orlando-area major theme parks.

Long John Silver’s will continue to offer its newest release, the Beer Battered Alaskan Cod through April 16 as well. The Beer Battered and the Classic Alaskan Cod baskets are both served with natural-cut fries and Long John Silver’s signature hushpuppies for just $5.99. The basket can be upgraded to a platter and a piece can be added to any meal.

Preparation for this busy season begins in the icy waters of the north Pacific Ocean where fish trawlers hauled up wild-caught Cod and Pollack at one the best-managed and most sustainable fisheries in the world. Long John Silver’s fish is fresh-caught and flash-frozen aboard the fishing boat in order to lock in the flavor.

For consumers interested in clean eating, this protein is antibiotic free, hormone free, GMO free, additive free and contains no artificial color or flavors.

Based in Louisville, Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com.

From LJS Communications

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