Keeneland opens 74th annual September Yearling Sale with revised format, debut of bonus program

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For the next two weeks, Keeneland’s 74th annual September Yearling Sale will be the focus of the Thoroughbred industry as major buyers from across the U.S. and around the world select racing prospects representing top breeders and consignors.

The 2017 sale features a revised format, highlighted by the debut of the Keeneland September Sale Bonus Program, and begins at 3:00 p.m. Monday.

The September Sale Bonus Program comprises two components: the Book 1 Bonus and Seller Bonus. The Book 1 Bonus targets Grade or Group 1 stakes winners that sold as yearlings in the premier Book 1 portion of the September Sale. The Seller Bonus extends opportunities for rewards to all eligible graded or group stakes winners sold in any book of the September Sale.

More information about the Keeneland September Sale Bonus Program is available at september.keeneland.com.

To increase the number of upper-market horses presented to prospective buyers during Week 1 of the sale, Keeneland revised the format of the auction by cataloging 167 elite yearlings for the exclusive one-day Book 1, followed by 1,036 top-quality yearlings over three days in Book 2. As a result, a total of 1,203 yearlings are cataloged during Week 1 before the sale takes a one-day hiatus versus 607 during the three-day Book 1 that made up Week 1 of the 2016 auction.

The format of the 2017 September Sale is as follows:

• Book 1 (Monday, Sept. 11) – Session begins at 3 p.m.
• Book 2 (Tuesday-Thursday, Sept. 12-14) – Sessions begin at 11 a.m. daily.
• Dark Day, Friday, Sept. 15 – No sale will be conducted.
• Books 3-6 (Saturday-Saturday, Sept. 16-23) – Sessions begin at 10 a.m.

The entire September Sale, which runs through Sept. 23, will be streamed live on Keeneland.com.

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