Jonathan D. Blum, chief public affairs officer for Yum! Brands Inc., will deliver the 2012 James C. Bowling Executive-in-Residence lecture at 6 p.m. Thursday, Nov. 1, at the University of Kentucky Student Center’s Worsham Theatre.
Blum will speak on “Reputation Management and Global PR Strategy.” The program, which is free and open to the public, is sponsored by the University of Kentucky School of Journalism and Telecommunications Alumni Association.
Yum! Brands, based in Louisville, is the world’s largest restaurant company in terms of system units, with nearly 38,000 restaurants in more than 120 countries and territories, and more than 1 million associates. Yum! is ranked No. 213 on the Fortune 500 List, generating more than $12 billion in revenue in 2011. Its brands, KFC, Pizza Hut and Taco Bell, are global leaders of the chicken, pizza and Mexican-style food categories.
“We’re very pleased to welcome Jonathan Blum as our James C. Bowling Executive-in-Residence this year,” said Beth Barnes, director of the UK School of Journalism and Telecommunications. “The school sends students and faculty members to areas around the world, and the one constant everywhere we travel seems to be KFC. Given the school’s increasing focus on internationalization, the opportunity to hear from the senior public affairs person at one of Kentucky’s most globally engaged companies is particularly beneficial.”
The Bowling Executive-in-Residence Program began in 2000 and brings to UK nationally-known public relations practitioners to not only deliver an address, but also meet with students interested in public relations careers. The program also includes presentation of a scholarship for a senior integrated strategic communication major with an emphasis in public relations. The 2012 scholarship recipient will be announced at the lecture.
The series honors James C. Bowling, the late retired assistant chairman of Philip Morris Companies Inc. He attended UK and later served the university as a member of the UK Development Council. In addition to serving on several national boards, Bowling also worked with UK’s colleges of Agriculture and Business and the UK Sanders-Brown Center on Aging.