A publication of the Kentucky Center for Public Service Journalism

Rural Blog: 17-year-old from southeastern Kentucky has a popular YouTube hunting, fishing channel

A 17-year-old teen from Knox County, Kentucky, has translated his love for hunting and fishing into a wildly popular video channel.

Kendall Gray “started making videos of his outdoor adventures in the summer of 2016 to pass the time, but his YouTube channel has since blossomed into a dedicated online community with nearly 190,000 subscribers and 34.5 million views,” Will Wright reports for The Lexington Herald-Leader. “His fans even sport their own hashtag, #GrayGang.”

And he gets fan mail from people all over the country, mostly from tweens and teens.

It’s helping him learn more about business: Gray says he spends up to 35 hours a week shooting and editing his videos as well as managing merchandise. He’s sold more than 3,000 pieces of branded merchandise to fans all over the country; his mother Brenda helps him manage the orders.

He shows no signs of stopping anytime soon. “I’ll take it as far as it wants to go. I’m going to have fun and let other people have fun through my videos,” he told Wright, who also works as a journalist for the Ground Truth Project in Central Appalachia.

One of Gray’s most popular videos, with more than 1.5 million views, shows his efforts to catch a red fox that escaped from one of his snares.

Check it out:

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The Rural Blog is a digest of events, trends, issues, ideas and journalism from and about rural America, from the IRJCI, based at the University of Kentucky. The Institute for Rural Journalism and Community Issues is an extension program for rural journalists and news outlets. It takes no positions on issues and advocates only for strong news coverage, responsible commentary and things that make them possible, such as open-government laws. For more information see www.RuralJournalism.org.

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