Safe Ride KY coalition transports more than 700 during holiday campaign targeting drunk driving

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The new Safe Ride KY coalition took more than 700 potentially impaired drivers off Kentucky roadways during its first holiday campaign, the Kentucky Distillers’ Association reported today.

The program offered $20 discounts on rides through Lyft and CityScoot services between Dec. 15, 2017, and Jan. 1 using the code “SAFERIDEKY17.” All codes were quickly claimed, KDA President Eric Gregory said, with a total of 708 rides completed.

“That’s a lot of people who made the intentional choice not to drink and drive,” Gregory said. “Plus, the program attracted more than 60 new users for the Lyft and CityScoot services, which clearly demonstrates a responsible, willing behavioral change in our communities.”

Lyft Marketing Lead Chris Kaltreider agreed.

“This was a very successful campaign, particularly in its first offering,” he said.

The KDA launched the campaign and coalition of public, private and non-profit entities as part of its increased commitment to end impaired driving. The group includes the KDA, the Kentucky Guild of Brewers, Wine and Spirits Wholesalers of Kentucky, and Smart Start Inc.

The campaign – titled “This one’s on us”– also supports education and enforcement programs run by the Kentucky Office of Highway Safety and the Louisville Metro Police Department, such as Drive Sober or Get Pulled Over.

“We appreciate Safe Ride KY’s effort to complement our ongoing activities to reduce impaired driving,” said Dr. Noelle Hunter, Executive Director of Kentucky’s Office of Highway Safety. “It’s a strategy that works and a partnership we’re pleased to continue.”

Louisville Metro Police Department’s Public Information Officer Lamont Washington said, “Citizens making it home safely is a priority for all our officers. We support Safe Ride KY, as well as all ride alternative services, ensuring a safe celebration for adults.”

Kentuckians can expect more safe ride discount offerings in 2018 as the coalition re-launches the program on other high-traffic holidays like St. Patrick’s Day, Independence Day, Labor Day, and Halloween.

The coalition is currently seeking additional partners to help supply funding and grow the program,” Gregory said. Interested individuals and organizations can visit www.saferideky.com to learn more.

“This was a great team effort,” Gregory said. “No one can end impaired driving alone.”

From Kentucky Distillers’ Association

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