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Fifth Third Bank surpasses $4 million in donations to Stand Up To Cancer program


Fifth Third Bank said it has exceeded $4 million in donations to Stand Up To Cancer (SU2C) through contributions from its SU2C credit and debit cards as well as its 2014 “Pay to the Order of” campaign.
 

The Bank also announced it would expand its relationship with SU2C in a multi-year deal.
 

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Rusty Robertson, co-founder, Stand Up To Cancer said, “We are excited to expand our relationship with Fifth Third Bank and are grateful for their continued support of Stand Up To Cancer. Through their ‘Pay to the Order of’ campaign and SU2C credit and debit cards, funds have been raised to benefit SU2C’s translational cancer research, helping to save more lives now. We are thrilled to continue this collaboration.”
 

SU2C, a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, is a groundbreaking initiative that raises funds to accelerate innovative cancer research, enabling scientific collaboration in order to get new therapies to patients quickly.
 

Fifth Third began working with SU2C in 2013 when the Bank launched the Fifth Third SU2C credit and debit cards, which generate donations to SU2C for every qualifying purchase made using those cards. In 2014, Fifth Third ran two “Pay to the Order of” checking account and social media campaigns, generating more than $3 million of the Bank’s total $4 million in donations to SU2C.
 

The new deal makes Fifth Third Bank the preferred financial services sponsor of SU2C.
 

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“With cancer impacting so many, we asked ourselves, could a bank help in the fight against this disease?” said Maria Veltre, senior vice president and chief marketing officer for Fifth Third Bank. “That was more than two years ago and we’ve proven since that we can make a difference with the help of our customers, employees and members of our communities. Fifth Third is excited to continue our work with SU2C to reach more consumers and inspire them to join us in this important fight.”
 

Stand Up To Cancer raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.
 

For more information, visit this website.
 

From Fifth Third Bank Communications


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