A nonprofit publication of the Kentucky Center for Public Service Journalism

KDA, Lyft invite public to explore opportunities to fight drunk driving, earn money on Ky Bourbon Trail

The Kentucky Distillers’ Association and Lyft are hosting breakfast sessions in Bardstown and Versailles this month to educate and recruit safe ride drivers in local Kentucky Bourbon Trail® communities.

The effort is part of the KDA’s commitment to prevent drunk driving by promoting safe rides.

In March, the KDA and Lyft announced a partnership to expand Lyft’s on-demand ride service to KBT® communities so people could use the app to order a ride in minutes. However, wait times can be high as drivers from the Louisville and Lexington areas service the requests.

Heaven Hill and Woodford Reserve distilleries are hosting breakfast sessions so local drivers can learn more about Lyft and how to earn money – potentially up to $35 an hour, said Ali Edelstein, KDA’s Director of Social Responsibility.

“Woodford Reserve is pleased to partner with Lyft and the KDA as they seek more drivers to provide safe rides to and from our distillery,” said Catherine Delaney, Visitor Experience Manager. “Reducing wait times for on-demand ride services on the Kentucky Bourbon Trail is an important part of our commitment to promote responsible drinking.”

The Versailles session at Woodford Reserve will be Monday, July 24, from 9 a.m. to 10:30 a.m. EST.

“Safety of our visitors and the surrounding communities are a top priority as we expand opportunities to experience the Kentucky Bourbon Trail® tour,” said Jeff Crowe, Heaven Hill General Manager of Visitor Experiences. “A partnership with Lyft ensures safe ride options for all visitors to enjoy their experience responsibly.”

The Bardstown session at Heaven Hill will be Thursday, July 27, from 9 a.m. to 10:30 a.m. EST.

Lyft Ambassadors and KDA representatives will be on-hand to discuss the opportunity at both events. Guests will receive free breakfast, distillery tour vouchers and chances to win rewards from Lyft.

Participants must be at least 21 years old to attend. Seats are limited, so RSVPs are required by emailing Edelstein at ali@kybourbon.com.

Locals who are ready to drive may apply online at www.lyft.com and be eligible for a $350 bonus.

The famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® experiences reached more than 1 million visits in 2016, with more than 70 percent of visitors coming from out of state.

“Lyft operates in more than 300 cities,” said Chris Kaltreider, the operations specialist at Lyft who helped establish the partnership. “Expanding its presence in Kentucky offers out-of-town guests a safe ride option they may already know.”

KDA’s partnership with Lyft complements existing safe ride alternatives with official transportation sponsors such as Mint Julep Tours, R & R Limo and Central Kentucky Tours, KDA President Eric Gregory said.

“The KDA is proud to work with these responsible companies and the Kentucky’s Office of Highway Safety to combat impaired driving,” he said. “Visitors have too many good safe-ride choices not to make the right one.”

From KDA

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