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KenPom's top 100 by apparel provider


After Auburn coach Tony Barbee was fired Wednesday night, Tigers outgoing senior Allen Payne tweeted that Auburn would struggle as long as Under Armour served as its official apparel provider. Auburn legend Charles Barkley said in an interview with Brandon Marcello of AL.com that Auburn should switch from Under Armour to Nike, that Under Armour is a microscopic player in the AAU circuit that is so important to recruiting.

Below is a quick-and-dirty look at the KenPom.com top 100 teams, sorted by apparel company. For the companies, it’s huge marketing because of how visible logos are. To determine the apparel provider for each of the top 100 schools, I Googled “(school) basketball” to take me to the school’s official page for men’s basketball. Of the 100 websites, 98 immediately had a logo visible either on a jersey, shoe, pair of shorts or a basketball. Often times, it was more than one item visible on the main page before having to even scroll down, let alone click on another page. (The two schools that required clicking to a second page: St. John’s and Butler).

Apparel providers with schools in the KenPom.com top 100

Nike: 72

Adidas: 19

Under Armour: 5

Russell Athletic: 2

Jordan (a division of Nike): 2

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The five Under Armour schools: Utah (No. 32), St. John’s (No. 37), Maryland (No. 46), Stephen F. Austin (No. 66) and Texas Tech (No. 84).

Without looking at the rest of Division I, I would guess Nike has this many in the top 100 because of a similar ratio in the entire Division I population. I don’t think it’s worth it to take a look there, though. Under Armour does not have a school in the top 30, and of those five schools in the top 100, none have had any recent success to speak of (though Stephen F. Austin is undefeated in conference play headed into the Southland tournament).

Take this for what it’s worth: It’s something, not worth much but probably not worth zero. Here’s the chart of top-100 schools. Click to embiggen.top 100 apparel

 


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