A publication of the Kentucky Center for Public Service Journalism

Kentucky Artisan Center receives five Traverse Awards from Kentucky Travel Industry Association

The Kentucky Artisan Center has received five Traverse Awards for Excellence in Tourism Marketing from the Kentucky Travel Industry Association (KTIA). The awards were presented on Tuesday, October 24 during the Traverse Gala Awards Dinner held at the Louisville Crowne Plaza as part of the 2017 Kentucky Travel Industry Annual Conference.

The Kentucky Artisan Center received three Silver Traverse Awards for its Event/Conference Material Profile Sheet and two Direct Promotion Items. The Center also received two Bronze Traverse Awards for their Promotional Video and Rack Card Brochure. According to Kentucky Artisan Center Executive Director Todd Finley, “We have begun a new approach to marketing and branding the Center. We are thrilled to receive these awards which reinforce the creative efforts we are making to expand visitation and awareness.”

Kentucky travel and tourism businesses and marketing organizations vie for Traverse Awards in 16 categories during the annual competition. The Traverse panel of judges consists of marketing, public relations and tourism experts whose work is conducted outside Kentucky. Award criteria include concept, creativity, design and impact. Nearly 225 entries were submitted from throughout Kentucky for the 2017 competition.

According to KTIA President/CEO Hank Phillips, “The Kentucky travel and tourism industry includes some of the most creative and effective marketing professionals to be found in any state and in any industry. It is that creativity and marketing that has resulted in tourism becoming Kentucky’s third largest economic driver. These much sought after prestigious Traverse awards acknowledge success within this highly skilled industry.”

The Kentucky Travel Industry Association represents all segments of Kentucky’s $14.5 billion tourism industry. Kentucky’s tourism industry supports 193,000 Kentucky jobs and generates $1.52 billion in local and state tax revenue. KTIA is an 800-member association that engages in advocacy and provides its members with education, information and business development opportunities. The association also works to inform the public of the enormous economic, employment and tax revenue contributions tourism makes to Kentucky.

From Kentucky Artisan Center

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