A nonprofit publication of the Kentucky Center for Public Service Journalism

Kentucky Distillers move toward next-generation hospitality with third annual ‘Mocktober’ campaign

The Kentucky Distillers’ Association (KDA) and The Mocktail Project have announced their third annual “Mocktober” campaign, designed to celebrate the role of low and no-ABV cocktails in creating a safer, more inclusive drinking culture.

From Oct. 14-20, Kentuckians are encouraged to enjoy a mocktail – often referred to as a zero-proof or alcohol-free cocktail – at one of the more than 40 participating bars, restaurants, and distilleries, or during one of the campaign’s events.

The KDA will donate $1 to The Mocktail Project for every mocktail picture consumers post to social media with the hashtag #shareamocktail throughout the week – up to $5,000.

More information can be found online at themocktailproject.com.

The Mocktail Project, a Kentucky-based nonprofit, partners with the beverage and hospitality industries to increase the awareness and availability of non-alcoholic options in social settings. A portion of its annual revenues benefit local addiction recovery services.

The KDA, which organizes the renowned Kentucky Bourbon Trail and Kentucky Bourbon Trail Craft Tour experiences, became a founding sponsor in 2016 and helped launch its first “Mocktober” campaign the following year.

Since that time, The Mocktail Project has partnered with brands ranging from Brown-Forman’s Woodford Reserve and Old Forester to Coca Cola’s new Bar None brand.

“Kentucky’s distillers are moving toward next-generation hospitality, where alcohol is featured as a choice, not an expectation,” KDA President Eric Gregory said. “The ‘Mocktober’ campaign plays a critical role in getting everyone engaged in that effort.”

Mocktail activations will be promoted by several distilleries, including Angel’s Envy, Bluegrass Distillers, Bardstown Bourbon Company, Casey Jones, Copper & Kings, Dueling Grounds, Evan Williams Bourbon Experience, Hartfield & Co., Kentucky Artisan Distillery, James B. Beam Distilling Co., Jeptha Creed, Limestone Branch, Lux Row, Maker’s Mark, Michter’s Fort Nelson, New Riff, Old Forester, OZ Tyler, Rabbit Hole, Wilderness Trail, and Woodford Reserve.

Individuals can also attend a variety of alcohol-free events that include a bar takeover at Ostra, a mixology class at Evan Williams Bourbon Experience, a curated dinner at 610 Magnolia, or low-and-no yoga at Copper & Kings.

Distillery activations and recipes will be promoted on the Kentucky Bourbon Trail® tour’s Instagram and Facebook accounts.

Individuals seeking to learn more about the national mocktail movement are encouraged to follow The Mocktail Project on Instagram at @themocktailproject, as well.

“Health and wellness has become a key focus for consumers and retailers nationally,” said Jesse Hawkins, founder of The Mocktail Project. “Finally, Kentucky’s non-drinkers can ditch their club sodas with lime and enjoy quality zero-proof cocktails, too.”

From Kentucky Distillers’ Association

Related Posts

Leave a Comment