A nonprofit publication of the Kentucky Center for Public Service Journalism

MACED storytelling campaign reveals positive community work in Eastern Kentucky


In the first six months of a new storytelling campaign called Appalachia’s New Day, more than 45 stories have been shared about positive community work happening in Eastern Kentucky.

The Mountain Association for Community Economic Development (MACED) launched the campaign in June 2019.

MACED is working collaboratively with community members to identify stories about businesses, programs and initiatives that are helping build a new economy in their areas.

Each story is intended to be short and engaging, averaging about 500 words, which takes most readers less than two minutes to read. Stories are shared on MACED’s website and social media, and cover a variety of topics, from efforts to address childcare and predatory lending, to bicycle programs, youth internships, and workplaces with good benefits. The campaign has also covered unique businesses, such as a tattoo/art gallery, a music production studio, and an apparel printing business with a social mission.

Counties covered so far include Carter, Estill, Harlan, Letcher, Perry and Rockcastle. Some stories have also focused on regional or multi-county efforts.

“Our goal is to amplify the reach of these stories and demonstrate the collective work that’s happening across Eastern Kentucky to build a new future,” MACED Appalachian Transition Director Ivy Brashear said. “The hope is this campaign can be a part of helping tell a different story about the region – one that is about resiliency, creativity and determination to find a new path forward and build a brighter future for generations to come. There are many stories to tell, and we hope you will join in building Appalachia’s New Day.”

If you’d like to be a part by sharing your story, or having MACED write a story about your efforts, please contact Ivy Brashear at ivy@maced.org or 606-233-5440.

Please find the stories here maced.org or search the hashtag #AppalachiasNewDay on social media.

From Mountain Association for Community Economic Development


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