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Online fashion boutique Pink Lily plans $2 million expansion of Bowling Green distribution facility


National women’s fashion retailer and clothing maker Pink Lily Boutique has announced it will expand its Warren County operation by 56 people over five years and invest more than $2 million in a permanent home for both office and manufacturing functions.

The company will expand its Bowling Green facility on Mitch McConnell Way to 50,000 square feet, which will house Pink Lily’s headquarters, as well as management, marketing, finance, manufacturing, warehousing and distribution. In addition to increasing the size of the front office staff, the expansion makes it possible to keep up with high demand by stocking additional inventory and to scale up Pink Lily’s monogramming and embroidery services. Already employing 45 people and bringing in more than $15 million in annual revenue, the company is preparing for continued, significant growth.

“We are happy we can continue to build our company here in Bowling Green,” said Pink Lily president Chris Gerbig. “We have seen a lot of growth in a short period of time and we only anticipate that continuing. When we were planning our expansion and thinking about the future, we considered other locations, including Nashville. But we loved this place, the people here and what it offered as a community.”

Started in 2014 by husband and wife Chris and Tori Gerbig, the company rapidly transformed from Tori’s social media hobby into a successful online business for two people with already thriving corporate careers. A Facebook group where Tori shared her fashion tips and sold accessories quickly gained 10,000 followers, a number that grew to over a million with the launch of PinkLily.com. Within a year, the Gerbig’s were able to devote themselves full time to a company fast developing an international clientele.

“Pink Lily embodies many of the qualities that make Kentucky a special place to live, work and do business,” said Gov. Matt Bevin. “They are true entrepreneurs, turning an innovative idea, determination and hard work into a thriving company with dozens of employees. It is also wonderful to see an e-commerce venture, especially one in the garment manufacturing industry, flourishing in the commonwealth. Pink Lily and Southcentral Kentucky are a great fit, and we look forward to many years of continued growth and success.”

The company’s first-year sales doubled month over month, with annual revenues reaching $4.1 million. By the end of year two, PinkLily.com‘s revenue grew by 300 percent. The company will soon pass $50 million in total sales revenue and projects $100 million in sales by the end of 2020. Their fulfillment center in Bowling Green ships over 1,000 products daily and has shipped over 1.5 million products since 2014. The website receives an average of 25,000 visits per day. The first brick-and-mortar store opened on Scottsville Road in Bowling Green in 2017. The Gerbigs are currently working with clothing manufacturers to add a Pink Lily branded line.

For more information on Pink Lily, visit PinkLily.com.

From Governor’s Office


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