A nonprofit publication of the Kentucky Center for Public Service Journalism

Red Cross encouraging Kentuckians join in to help those in need during Red Cross Month in March


One year since the World Health Organization declared COVID-19 a pandemic, people have stepped up to address the emotional needs of families reeling from the coronavirus and 2020’s record-breaking disasters.

Throughout Kentucky and Southern Indiana, and across the country, trained American Red Cross disaster mental health and spiritual care volunteers have had more than 53,000 conversations to provide emotional support to people in 2020 — which had the greatest number of billion-dollar disasters in a single year. In addition, trained volunteers have provided free crisis counseling through the Red Cross Virtual Family Assistance Center for grieving families during COVID-19.

“The past year has been overwhelming for many in our community, and yet through it all, people are caring for one another,” said Steve Cunanan, CEO, Red Cross Kentucky Region. “When help can’t wait, they provide families with the support they need during emergencies. During Red Cross Month in March, we honor this humanitarian spirit and ask you to join us by donating, giving blood, volunteering or taking a class to learn lifesaving skills.”

For nearly 80 years, U.S. presidents have proclaimed March as Red Cross Month to recognize people giving back through its lifesaving mission — which is powered by more than 90% volunteers.

Last year, the Kentucky Region:

• Helped families recover from nearly 1,400 local disasters, including home fires and floods.
• Trained more than 27,000 people in first aid, CPR and other lifesaving skills. 
• Collected 83,395 blood donations from volunteer blood donors.
• Provided just over 12,000 services to military members, veterans and military families.

A 2020 study on a rise in volunteer experiences added to LinkedIn profiles shows that more people want to help others during this unprecedented time. Last year, volunteers in the Kentucky Region donated nearly 138,000 hours of their time largely to support urgent disaster and essential blood donation needs. In addition, thousands of COVID-19 survivors — many new to blood donation — rolled up a sleeve to give convalescent plasma and help patients battling COVID-19.

After recovering from COVID-19, Katherine Davis heard about an emergency need for convalescent plasma donations to help critically ill COVID-19 patients recover. “Donating convalescent plasma is important to me because my husband almost died from COVID in the hospital,” said Davis. “He has asthma and I almost lost him, so that’s why I give to help others.”

You can help ensure that families don’t face emergencies alone — especially during a pandemic:

• Support our Disaster Relief efforts at redcross.org/GivingDay. A gift of any size makes a difference to provide shelter, food, relief items, emotional support and other assistance. Your donation will be part of our annual Giving Day on March 24 to aid families in need across the country.

• Visit redcross.org/VolunteerToday for most-needed positions and local opportunities.

• If you’re healthy and feeling well, make an appointment at RedCrossBlood.org. Your donation can make a lifesaving difference for a patient in need. As a thank you, those who come to give blood, platelets or plasma on March 15-26 will receive a Red Cross T-shirt, while supplies last.

• Take a class in skills like CPR and first aid to help in an emergency at redcross.org/TakeAClass. Online options include our Psychological First Aid for COVID-19 course, which covers how to manage stress and support yourself and others.

From American Red Cross Kentucky Region


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