A nonprofit publication of the Kentucky Center for Public Service Journalism

Small Business Spotlight: Shopping small on Nov. 28 – and every day – good for America’s communities


“Shopping small is a concrete way to support small businesses – the same small businesses that generate 67 percent of net new jobs and deliver products and services to America’s communities year-round.”
— Cassius F. Butts, regional administrator, U.S. Small Business Administration

First there was Black Friday, followed by Cyber Monday. Then, in 2010, the first Small Business Saturday took place during the first weekend after Thanksgiving – and today it has grown into a national movement in support of small businesses and the shop small movement, a grassroots effort to drive shoppers to local merchants.

This year, Small Business Saturday will be Nov. 28. First observed in 2010, it is a counterpart to the shopping promotions of big box retail and e-commerce stores. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.

The shopping “holiday” was conceived and promoted by American Express via a nationwide radio and television advertising campaign. Soon, with the support of government and business leaders across the country, Small Business Saturday became an official observation.

Last year, according to American Express, 88 million people shopped small on Small Business Saturday; this year is expected to bring even more people into small businesses nationwide.

What can you do?

If you are a business owner, register your business at www.shopsmall.com.

If you are a customer, find out which businesses are participating here.

Interested in reading about the Lexington area’s small businesses?

KyForward’s “Small Business Spotlight” series regularly features some of those businesses and the hard-working people behind them. Here are a few you might be interested in reading:

It’s rarely business as usual at South Hill Gallery, but Drurys say that’s OK

POPS Resale is a ‘one-stop shop’ for all things … well, for all things

Tim and Ellie Harman are high on art, high on coffee and, yes, high on success


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