A nonprofit publication of the Kentucky Center for Public Service Journalism

National media exposure for Western Kentucky football in 2019 valued at nearly $35 million

The Western Kentucky University football program’s turnaround season in 2019 brought tremendous exposure to the athletic department and university. A new analysis has valued that media/marketing exposure at nearly $35 million. The study completed by Joyce Julius and Associates, Inc. – which takes into account national television, television news coverage, print media, internet news and social...

WKU opener against UT Chattanooga moved to a Thursday night; Hilltoppers finished 9-4 last season

Western Kentucky Univesity has announced that the football team’s season opener has been moved ahead by two days and will be played on a Thursday night in Bowling Green. Originally scheduled for Sept. 5, WKU’s game against UT Chattanooga has been changed to Sept. 3. In addition, the kickoff time for the opener against the Mocs will be at 6 p.m. WKU posted a 9-4 overall record in 2019, including...