A nonprofit publication of the Kentucky Center for Public Service Journalism

Bourbon trailblazer Stevens recognized for role in transforming state Bourbon tourism industry

Peggy Noe Stevens, a renowned image branding consultant who has helped transform Kentucky’s Bourbon tourism industry, received the third annual “Lois Mateus Networking Award” Wednesday for her decades of hospitality and professional prowess. During her 27-year career, Stevens has served as the world’s first female Master Bourbon Taster, built tourism destinations for famous distilleries, authored...

Bourbon Bonanza: State’s signature industry smashes records, makes mark on economy

In the time it takes to age a Kentucky straight bourbon – that’s two years – the state’s bourbon industry has nearly doubled its workforce, tripled its number of distilleries, and set new modern records for exports and barrel inventories.   These are among the findings of a new economic impact study of the distilling industry announced today by Gov. Steve Beshear and the Kentucky Distillers’...

Record number of visitors let the spirit lead them to Kentucky Bourbon Trail in 2013

The caption under this photo from Facebook reads: “Always Bourbon time.” (Photo from Ky. Bourbon Trail)   The Kentucky Bourbon Trail experience recorded more than 630,000 visits in 2013, a new milestone for the tour that showcases the state’s legendary Bourbon and craft distilleries.   A record 571,701 people visited the Kentucky Bourbon Trail tour last year, and an additional...

200-year-old story of signature industry finally being told in Kentucky Bourbon Tales

    By Whitney Hale Special to KyForward   In a state where there are more barrels of bourbon than people, it’s no surprise the spirit has a major impact on the Commonwealth’s culture and economy.   In celebration of this signature industry’s historical significance and the growing popularity of the Kentucky Bourbon Trail adventure, the University of Kentucky Louie...

Kentucky Bourbon Trail turns 14; celebrates with launch of new digital app and website

The Kentucky Bourbon Trail celebrated its 14th birthday today with a present for Bourbon lovers everywhere – a new digital application and website to help navigate the iconic journey and keep track of favorite brands.   The free app is available on Apple’s iTunes Store by searching “Kentucky Bourbon Trail” or by clicking here. The redesigned website is here.   “It’s amazing...

Bardstown – birthplace of bourbon – named official trailhead of Kentucky Bourbon Trail

Bardstown, known as the Bourbon Capital of the World, has been designated the first-ever “Official Trailhead of the Kentucky Bourbon Trail” to showcase its rich history surrounding America’s only native spirit.   Adam Johnson, Director of the Kentucky Bourbon Trail, said Bardstown is a major launching point for thousands of Kentucky Bourbon Trail visitors looking to sample the spirit of...

National Geographic names Kentucky Bourbon Trail tour a ‘Best Spring Trip’

With warmer weather on the way, National Geographic has kick-started the travel season by designating the Kentucky Bourbon Trail tour as one of its top 10 “Best Spring Trips” for 2013.   “Tasting tours and tulips, fish fries and far-flung festivals … Just in time for spring, our editors have selected ten trips that will awaken your senses – and your sense of adventure,” the magazine...

Mash Appeal: Kentucky Bourbon Trail sets attendance record, has ‘special year’ in 2012

More than 500,000 people visited Kentucky Bourbon Trail distilleries in 2012, the first time that the state tourism attraction has broken the half-million mark since its inception in 1999.   The new attendance record of 509,292 is a 15 percent increase over 2011, with travelers from all 50 states and more than 50 countries making the iconic Bluegrass journey, said Adam Johnson, director of the...