A nonprofit publication of the Kentucky Center for Public Service Journalism

National media exposure for Western Kentucky football in 2019 valued at nearly $35 million

The Western Kentucky University football program’s turnaround season in 2019 brought tremendous exposure to the athletic department and university. A new analysis has valued that media/marketing exposure at nearly $35 million. The study completed by Joyce Julius and Associates, Inc. – which takes into account national television, television news coverage, print media, internet news and social...

WKU football players, coaches adapting mentally and physically during off-campus spring workouts

Last Thursday afternoon was supposed to be Western Kentucky University’s eighth on-field spring football practice at Houchens-Smith Stadium. Instead, the Hilltoppers are scattered apart throughout the region and the country, staying home and staying safe due to the COVID-19 pandemic, as they have been for almost three weeks. On March 12 – five days prior to what was supposed to be the first day...